I had the pleasure of photographing Mary Saunders, director of Sage Insights, a people development company based here on the Gold Coast.
Mary was so much fun to work with and really knew what message she wanted to get across through her images.
Mary wanted to update her professional head shots and incorporate some lifestyle photos as well for a book that she has been working on and which is due to be published early next year.
Here is the image that Mary was using for her online profile photos. I think you’ll agree that we have improved on it!
It is so important to have professional photographs for your business profile – as this is often the first impression that you make with your potential customers and clients when they are researching you online. How much business are you losing by not looking professional?
For Mary’s shoot we waited until late afternoon, so that the sun had moved to the west and low and the natural light was soft. Mary is lucky enough to live on the water and we planned to spend some time on the beach, although due to windy weather conditions (and fabulous hair!) we opted to spend most of the time on the sheltered patio and just inside the patio doors, and only went outside at the end of the shoot. Which was a good plan as by then the light was perfect.
This whole shoot was done using just available natural light. It is important to remember though that if you are using available light towards the end of the day as we did, you will have to work fast because the light fades fast!
Also all of these photographs were taken with Mary positioned out of direct sunlight, except for the last ones where the light was very warm and soft as the sun was setting.
Mary had a great selection of glasses with different coloured frames and she co-ordinated her outfits accordingly. If you are going to the trouble of having professional head shots done, take the time to consider your clothing choices and your hair and make-up. You don’t want to be wishing that you had thought about that after when it’s too late!
Props can be useful too, such as this book, and we also shot some using a large armchair that Mary could curl into for a more casual look.
If you are considering having photographs taken for your business image, don’t hesitate to give me a call.