As a potential customer we respond to images over text. It’s therefore very important that businesses have great photos on their websites.
I often work with marketing specialists who are helping clients to design and implement new websites and brand identities to showcase their specialties through high quality images. The images here are from one such assignment – a medical centre who are wanting to personalise their customers’ experience at the first point of contact – the centre’s new website.
With a relaxed portrait of each of the doctors and a happy group shot of the rest of the team, the viewer can instantly see that this is a friendly environment, and feel that they will be taken good care of when they are unwell or need trusted advice.
Of course there are beautiful “stock photography” images out there that are simple and fast to use, but stock photos lack that personal touch and often look fake and insincere.
A shoot like this can take one to two hours and some preparation is needed. Think the situatio through. Will you be shooting indoors or outdoors – or both? What is the weather and light like? Will you need to take extra lights? Flashguns or studio lights? If you are shooting people have they given their permission for the images to be used?
At the medical centre there was a mix of ambient or natural light and artificial light. I used an off-camera flash to bouce light off the walls and ceilings to give extra illumination. Because the walls were white it was easy enough. There was also plenty of room. Last week I shot in a very dark and tiny flight simulator – quite a challenge to light and compose!
We set up a couple of staged shots with actual patients who were happy to participate. The centre had prepared consent forms which we asked the patients to sign. Images of the staff interacting with the patients are valuable and bring a personal touch to the site. The girls and the doctors were great to work with and made the shoot fun – although I did have to move fast to get the patient shots as we didn’t want to keep them waiting around any longer than they needed to be.
You can check out the final site at : www.reydonstreet.com.au